Nanlite

A cinematic ad for NANLITE: a story about light and darkness.

Overview

NANLITE reached out to collaborate on their FC-120C. The brief was to promote the light in a cinematic style, but I wanted to go further and tell a story: showing that it’s not just a light, but a tool to create mood and emotion. The film follows the idea that every great idea starts with how we control our environment. The partnership continues with a second piece, featuring the Gobo Projector and Softbox I secured as part of the collaboration.

Results

The commercial organically reached over 11,000 views across TikTok and Instagram, with more than 1,100 likes and over 330 saves. On TikTok, nearly 4% of viewers saved the video, a strong signal of real interest from the creators NANLITE wants to reach. The video also brought in 63 new followers on TikTok alone.