Sony

My first ever "product spec commercial"

Overview

A spontaneous idea: create a commercial for a brand I genuinely love and see where it goes. Looking back, this was my first product commercial. The goal was to tell a small story and make viewers feel what it’s like to put on the headphones and get lost in the sound. That’s why the focus was on sound design, with visuals built to support every audio cue. Parts of the visuals and the voice-over were created with AI tools (Higgsfield), which gave me room to experiment freely. It’s far from perfect, but it laid the foundation for how I build commercials today.

Results

187K views on TikTok · 29K likes · 6.4K saves · 2.4K shares · 1.2K new followers

Around 70% of the views came from the For You page, meaning the algorithm pushed the video to new audiences. “Sound design” became the top search term leading to it, which showed that the core idea landed. Across TikTok and Instagram, the video reached over 190K views.